When Craft LDN came knocking, seeking a Mastercard sponsorship ad for the prestigious Olivier Awards, we simply couldn’t resist the opportunity to shine a spotlight on the unsung heroes of the theatre world.
Pooling our creative ingredients, we crafted a series of animations paying homage to the backstage luminaries – from the makeup artists to the set designers and conductors.
Infusing the mix with character animation and a generous helping of AE magic, we whipped up a delectable array of treats, celebrating those who make the magic happen behind the curtains. It was a truly savory tribute to the heart and soul of theatre production!
Making Of
Credits
Client
PlayStation
Direction & Production
Cookie Studio
Creative Director
Thiago Maia
Producer
Josephine Brown
Design
Dilan Gama
Animation
Silvia Villar, Mandu da Silva Jr, Guly Porto, Andrei Mallmann & Doug Alexis